Expedia
Travel demand operator
Brent worked inside Expedia and with Crystalbrook, Ovolo, Hyatt, and Lonely Planet.
For boutique hotels and villas
More direct bookings. Less commission to Booking.com.
Brent Manning and Alfredo turn search demand, paid traffic, and local intent into booked nights you own.
Commission
The OTA tax
Third-party bookings tax the same room twice.
Booking.com, Expedia, and similar channels fill rooms. They also take 15-25% of the night your team worked to deliver.
OTAs have a place. Direct-ready guests need a direct path.
#1
Many properties rank for their own name, then vanish from the searches that bring new guests.
The insight
Brand demand pays part of the bill.
If a guest knows your property, they can find you. The money sits one step earlier: villa, hotel, location, and experience searches while guests still compare options.
Show me my gapOperator proof
Two operators, one direct-booking target.
Amazon
Ads + PPC operator
Alfredo has run Amazon Ads and PPC for large ecommerce brands including Lamborghini, Victorinox, and Swarovski.
90 sec
First audit
You get one clear opportunity before retainers or scopes enter the conversation.
Two growth lanes
Owned demand and paid demand need the same target.
Brent
Organic discovery that points guests to you.
Brent brings Expedia, Crystalbrook, Ovolo, Hyatt, and Lonely Planet experience to the searches guests make before they know your name.
Alfredo
PPC and display with big-brand ecommerce discipline.
Alfredo brings Amazon Ads, PPC, display, and remarketing experience from large ecommerce accounts into hospitality direct bookings.
Direct
How it works
Three steps from missed demand to booked nights you keep.
01
You see the leak
A short Loom shows where guests discover your market, and where your property drops out.
02
You aim the demand
Brent moves your owned presence toward high-intent searches. Alfredo puts paid search and display behind the same goal.
03
You keep the margin
More guests come direct. Fewer bookings pass through platforms charging commission on demand you helped create.
The just-one math
One direct booking can change the month.
25%
OTA commission leakage
On a $3,000 villa stay, that can be $750 gone before the guest even arrives.
1
Direct booking a month
For many premium properties, one direct booking can cover the work and start a compounding channel.
Free 90-second audit
Want to see the direct-booking gap on your own property?
Send the property name. Brent or Alfredo will record the first fix they would make.